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“Hullabaloo” by Rare Americans is a song telling the story of a fictional company dubbed the Lemming Corporation, the term “lemming” referring to an individual who participates in bandwagon movements without any free thought, and its mischievous deeds and exploitation of its workers in spite of widespread protest. Through this story, the song attempts to depict the dystopian nature of corporatism and the brand by comparing its ideas to a cult mentality with “safety in numbers” from the chaos outside of the building.